Jutopia was founded with a bold belief: that sustainability should be seamlessly woven into the way we live, not added as an afterthought. What began with a shared concern over plastic overuse turned into a passionate mission. Tasmiha and Shadman, with backgrounds in Marketing and Economics, saw an urgent need — and an opportunity — to offer the world something better: a future where our choices are kinder to the planet, and closer to our cultural roots.
In jute — Bangladesh’s golden fiber — they found more than a material. They found a symbol of heritage, resilience, and renewal. What started as a sustainable product vision quickly grew into a lifestyle philosophy. Joined by Alif (COO) and Tarik (CMO), the Jutopia team came together to reimagine how the world experiences everyday items — not just as functional, but as intentional. From personal accessories to home and living, Jutopia exists to inspire conscious choices that honor both the earth and the artisans behind every creation.
Jutopia was founded with a bold belief: that sustainability should be seamlessly woven into the way we live, not added as an afterthought. What began with a shared concern over plastic overuse turned into a passionate mission.
Tasmiha and Shadman, with backgrounds in Marketing and Economics, saw an urgent need — and an opportunity — to offer the world something better: a future where our choices are kinder to the planet, and closer to our cultural roots.
In jute — Bangladesh’s golden fiber — they found more than a material. They found a symbol of heritage, resilience, and renewal.
What started as a sustainable product vision quickly grew into a lifestyle philosophy.
Joined by Alif (COO) and Tarik (CMO), the Jutopia team came together to reimagine how the world experiences everyday items — not just as functional, but as intentional. From personal accessories to home and living, Jutopia exists to inspire conscious choices that honor both the earth and the artisans behind every creation.