BEHIND THE WEAVE
Jutopia was founded with a bold belief: that sustainability should be seamlessly woven into the way we live, not added as an afterthought. What began with a shared concern over plastic overuse turned into a passionate mission.
Tasmiha and Shadman, with backgrounds in Marketing and Economics, saw an urgent need — and an opportunity — to offer the world something better: a future where our choices are kinder to the planet, and closer to our cultural roots.
In jute — Bangladesh’s golden fiber — they found more than a material. They found a symbol of heritage, resilience, and renewal.
What started as a sustainable product vision quickly grew into a lifestyle philosophy.
Joined by Alif (COO) and Tarik (CMO), the Jutopia team came together to reimagine how the world experiences everyday items — not just as functional, but as
intentional. From personal accessories to home and living, Jutopia exists to inspire conscious choices that honor both the earth and the artisans behind every creation.
JUTOPIA CARE & MAINTENANCE
Tips to Keep Your Jutopia Bag Looking Fresh & Lasting
Jute bags are more than just stylish accessories—they’re eco-friendly, durable, and timeless. But like any natural fiber, jute requires a little care to maintain its beauty and strength over time. Whether you use your jute tote for daily errands, beach trips, or as a fashion staple, these simple care tips will help it stay fresh, sturdy, and looking its best for years.
1. Keep It Dry: Avoid Moisture & Humidity
Jute is a natural fiber, which means it can weaken or develop mildew if left damp.
✔ If wet, let it air-dry completely in a well-ventilated area (avoid direct sunlight, which can fade colors).
✔ Store in a dry place—don’t leave it in humid spaces like bathrooms or damp basements.
✔ For spills, blot gently with a dry cloth—don’t rub, as it can fray the fibers.
2. Clean Gently: No Harsh Chemicals
Jute is strong but can be delicate when washed improperly.
✔ Spot-clean only—use a mild soap (like castile or dish soap) and a soft cloth.
✔ Never machine wash—agitation can loosen the weave and cause fraying.
✔ For deeper cleaning, lightly hand-wash in cold water, then air-dry flat.
3. Prevent Fraying: Handle With Care
Jute’s rustic texture is part of its charm, but loose threads can appear over time.
✔ Trim loose fibers with small scissors instead of pulling them.
✔ Reinforce handles if needed—a drop of fabric glue can secure weak spots.
✔ Avoid overloading—jute is strong, but excessive weight can strain seams.
4. Store Properly: Keep Its Shape
When not in use, give your jute bag a little TLC.
✔ Stuff with tissue paper to help it hold its shape.
✔ Store in a dust bag or pillowcase to protect from dust and pests.
✔ Avoid hanging for long periods—this can stretch handles.
5. Refresh & Revive: Simple Fixes for Wear
Over time, jute may soften or lose its crispness.
✔ Lightly brush with a soft-bristle brush to revive texture.
✔ Spritz with a mix of water + white vinegar (1:1 ratio) to freshen and remove odors.
✔ For stains, try a baking soda paste—gently rub, then wipe away.
Love Your Jute, and It Will Last a Lifetime
With just a little care, your jute bag will age beautifully, developing a unique patina that tells your story.
Sustainable fashion isn’t just about buying better—it’s about cherishing what we own.
Have a favorite jute care tip? Share yours in the comments!
P.S. Looking for a new eco-friendly staple? Explore Jutopia’s collection of handcrafted jute
bags—designed to last and made with love.
Our Mission
To create a sustainable lifestyle ecosystem that replaces plastic, uplifts traditional
craftsmanship, and shapes a greener, more meaningful tomorrow for the next
generation.
To create a sustainable lifestyle ecosystem that replaces plastic, uplifts traditional craftsmanship, and shapes a greener, more meaningful tomorrow for the next
generation.
OUR VISION
To become a global lifestyle brand where sustainability meets culture, and every
product is a step toward responsible living
To become a global lifestyle brand where sustainability meets culture, and every product is a step toward responsible living
WHAT MAKES US DIFFERENT
Jutopia is more than a brand — it’s a journey. A commitment to living lighter, designing better, and giving back more than we take. Whether it’s a bag, a piece of wall art, or a table setting, each item we create is made to be part of a life welllived, and well-loved. What makes us stand out is –
- We are crafted with Purpose
- Every piece is a blend of functionality, storytelling, and environmental care.
- Rooted in Culture
- We elevate the beauty of South Asian materials and craft traditions for the modern world.
- Beyond Eco-Friendly
- We go deeper — creating products that are ethically made, naturally sourced, and timelessly designed.
Welcome to Jutopia. A place where lifestyle meets legacy, and everything has
meaning.
Our Mission
To create a sustainable lifestyle ecosystem that replaces plastic, uplifts traditional
craftsmanship, and shapes a greener, more meaningful tomorrow for the next
generation.
To create a sustainable lifestyle ecosystem that replaces plastic, uplifts traditional craftsmanship, and shapes a greener, more meaningful tomorrow for the next
generation.
OUR VISION
To become a global lifestyle brand where sustainability meets culture, and every
product is a step toward responsible living
To become a global lifestyle brand where sustainability meets culture, and every product is a step toward responsible living