Jhuri

Tagline: “Basketful of vibes – Jhuri is whimsical and woven with delight.”

Jhuri, meaning basket in Bengali, draws inspiration from the art of carrying stories, colors, and culture — just like the traditional village jute baskets it’s named after. In this modern interpretation, Jhuri transforms that legacy into a structured tote, delicately printed with motifs reminiscent of Alpona — the sacred, hand-drawn patterns used in rural Bengal to celebrate beauty and protection.

With its bold, circular design anchoring the front — one in verdant green on earthy jute, the other in fiery red and black on a natural base — each Jhuri is a canvas of heritage, ready to be carried with grace and intention.

Whether you’re heading to a local market, a creative studio, or a slow Sunday gathering, Jhuri brings with it a sense of whimsy, culture, and conscious charm — all wrapped in sustainable simplicity.